“Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”
Randall Rothenberg, President and CEO of the Interactive Advertising Board.
Source: PwC/IAB Internet Advertising Revenue Report

Promote your Laboratory Products directly to Laboratories needing your Laboratory Products! A variety of Advertising Options including Universal Ads, Rich-Media Advertisements and In-Stream Video Ads.

Rich Media is now defined as:  advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs.  Rich Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in a player environment.

“In-Stream Video Ads” now refer to advertisements relating to video player environments